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Datadog: 870 HQL leads for observability platform expansion
Delivered 870 HQL leads to Datadog's SRE and DevOps demand programs, driving a 38% lift in trial signups against the prior quarter's baseline.
870
HQL leads delivered
+38%
Trial signup lift
63%
Engineering-leader mix
The challenge
Datadog wanted to fill top-of-funnel with engineering-leader personas at accounts already running fragmented observability tooling. That signal is only visible from behavioral intent, not firmographics alone.
Our approach
- Applied intent scoring on observability, SRE, and container-monitoring topic clusters.
- Syndicated a technical whitepaper across our DevOps-vertical publisher properties.
- Custom qualifying questions on current APM stack, container platform, and evaluation window.
"The intent overlay meant we weren't spraying at DevOps as a title. We were reaching teams actively evaluating a change."
— Global Demand Generation Lead
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HQL Leads
High-Quality Leads scored by engagement depth, account fit, and behavioral intent signals.