Service

Reporting & Analytics

Real-time campaign dashboards with predictive pacing, anomaly detection, and weekly executive summaries.

Program overview

Every Demand Sharks campaign ships with a full reporting layer: live dashboards for volume, cost, and quality; predictive pacing so program managers see delivery risk 10+ days out; anomaly detection on lead-quality drift; and a weekly narrative summary reviewed by your program manager before send.

What you get

  • Real-time dashboards for volume, cost per lead, and quality score
  • Predictive pacing surfaces at-risk campaigns 10+ days before miss
  • Anomaly detection on job title, seniority, geo, and email-domain mix
  • Weekly executive summary reviewed by your program manager before delivery
  • API access for BI-tool integration (Looker, Tableau, Power BI)

Reporting & Analytics: Frequently Asked Questions

What does the reporting layer actually include?

Three layers: a live dashboard your team can read at any time, a predictive pacing model that flags campaigns likely to miss volume before they do, and a weekly narrative summary that explains what changed and why in plain English, reviewed by a human program manager before it goes to your inbox.

Can I pull the reporting data into my own BI stack?

Yes. Every account has read-access to a REST API that returns campaign, lead, and quality metrics as JSON. Prebuilt connectors are available for Looker, Tableau, and Power BI.