Demand SharksDemand Sharks
Service

Webinar Promotions

Drive verified live and on-demand registrants from target accounts ready to engage with your product.

Program overview

Webinar promotion campaigns fill your live sessions and on-demand libraries with registrants who match your ICP and have expressed intent in your topic area. We handle promotion across email, our proprietary publisher network, and paid social, and deliver a clean registrant list plus post-event nurture flags.

What you get

  • Guaranteed registration volume per campaign, with lead replacement
  • Attendance uplift program including calendar sync and 24-hour reminders
  • Post-event tagging: attended, watched >50%, watched >90%, no-show
  • Vertical targeting across 14 B2B categories

Webinar Promotions: Frequently Asked Questions

How does Demand Sharks fill B2B webinars with qualified attendees?

We combine three channels: intent-scored outreach to a topic-relevant segment of our permission-based B2B database, syndication across our owned publisher network in the same vertical, and paid promotion on LinkedIn and industry newsletters. Every registrant is ICP-filtered before hand-off.

What is a typical webinar attendance rate for a promoted campaign?

Industry average live attendance for B2B webinars sits around 35 to 45% of registrants. Our promoted campaigns average 44% live attendance and 61% total engagement when the on-demand replay window is included.

Can I use webinar leads for follow-up sales outreach?

Yes. All registrants explicitly opt in to receive follow-up communications from the sponsoring brand, and consent records are provided in the lead file for downstream compliance.