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Service

Intent Data

First-party B2B intent signals — topic surges, buying stage, and account fit — delivered in one weekly feed.

Program overview

Our intent data is captured first-party across our owned network of niche B2B publications, enriched with third-party firmographic and technographic sources, and scored by an in-house model that predicts buying-committee activity and stage. Delivered as a weekly account feed, a CRM sync, or an API for programmatic activation.

What you get

  • First-party intent captured on properties we own and operate, not re-sold panels
  • Scoring across topic surge, engagement velocity, buying stage, and account fit
  • Account feed, CRM sync, or REST API delivery
  • GDPR-lawful basis documented per source; CCPA opt-out honored end-to-end

Intent Data: Frequently Asked Questions

How is your intent data different from third-party bidstream data?

Bidstream intent infers interest from ad-exchange bid requests, which is noisy and often re-sold across dozens of vendors. Our intent is captured first-party on properties we own — content reads, downloads, session depth, form starts — then scored against our own downstream conversion outcomes. That's why the same intent surge from us translates to measurably higher SDR pickup rates.

Is your intent data GDPR and CCPA compliant?

Yes. Every signal has a documented lawful basis at the point of capture. EU-origin signals are collected under legitimate-interest or consent basis depending on data type, and California-origin signals honor CCPA opt-out end-to-end. DPAs and per-source consent documentation are available on request.

What formats can I consume intent data in?

Weekly CSV account feed, native CRM sync for Salesforce and HubSpot, or a REST API for programmatic activation into ABM platforms, ad exchanges, and outbound tooling.