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DocuSign: 1,900+ CLM webinar registrants across three regions
Filled a three-part CLM (Contract Lifecycle Management) webinar series with 1,918 verified registrants across NA, EMEA, and APAC, with 46% live attendance.
1,918
Verified registrants
46%
Live attendance rate
3
Regional programs delivered
The challenge
DocuSign's CLM team wanted to seed a mid-market and enterprise pipeline for a new agreement-intelligence release. They needed high-attendance, high-quality registrants, not vanity signups.
Our approach
- Segmented registration by legal-ops, procurement, and revenue-operations personas.
- Deployed a three-touch reminder sequence with calendar sync and mobile-optimized landing pages.
- Tagged every registrant with post-event engagement flags (attended, watched >50%, watched >90%).
"Live attendance was the highest we've measured for a global CLM series. The reminder cadence and persona filter did the work."
— Director, Global Field Marketing
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