← All case studiesEnterprise Hardware
Lenovo: 1,200+ IT-director registrants for a global ThinkPad campaign
Filled a global webinar series with 1,247 verified IT-director and infrastructure-lead registrants, achieving 22% higher attendance than industry benchmark.
1,247
Verified registrants
+22%
Attendance vs benchmark
$38
Blended cost per registrant
The challenge
Lenovo's global commercial team was launching a new ThinkPad platform aimed at enterprise IT decision-makers. They needed to build a top-of-funnel webinar audience of infrastructure-buying stakeholders across three time zones without inflating registration numbers with irrelevant persona traffic.
Our approach
- Ran three regional webinar promotion campaigns (NA, EMEA, APAC) with time-zone-optimized send windows.
- Filtered registrants to IT-director, infrastructure-lead, and end-user-computing personas only.
- Layered a 24-hour reminder cadence and calendar sync to lift live attendance.
"We hit our registration and attendance targets in every region, and the persona quality gave our regional teams warm conversations to run against for the next quarter."
— Global Campaign Manager, Commercial PC
Powered by
Webinar Promotions
Drive verified live and on-demand registrants from target accounts ready to engage with your product.