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Microsoft: 400+ BANT leads for Azure cloud migration in 90 days
Generated 412 verified BANT leads across EMEA financial services for an Azure cloud migration campaign, exceeding pipeline commitment by 28%.
412
BANT leads delivered
28%
Above pipeline commitment
$1.8M
Sourced pipeline (90 days)
The challenge
A regional Microsoft Azure team needed to compress an 18-month migration pipeline into two quarters ahead of a strategic launch. Existing SDR capacity could not source enough qualified conversations in Tier 1 European financial institutions. The team required BANT-verified leads with confirmed budget approval and a purchase timeline inside the fiscal year.
Our approach
- Deployed a targeted BANT program against 240 named financial-services accounts across the UK, Germany, and the Nordics.
- Used our intent model to prioritize accounts already showing surge activity on cloud-migration topics.
- Human-verified every lead via a two-analyst qualification pass, including budget confirmation and stakeholder mapping.
- Delivered leads weekly with account-level intent context and full call recordings for SDR handoff.
"The lead quality was the highest we've seen from an outbound partner in three years. Every record came with the budget context our AEs needed on the first call."
— Regional Demand Generation Lead, Enterprise Cloud
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BANT Leads
Leads verified against Budget, Authority, Need, and Timeline, ready for immediate sales handoff.