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Quadient: 620 HQL leads for an intelligent document automation launch
Delivered 620 HQL leads to Quadient's document-automation team across North America and EMEA, feeding a launch campaign that closed 3.1x pipeline against target.
620
HQL leads delivered
3.1x
Pipeline vs target
41%
Finance/Ops persona mix
The challenge
Quadient's demand team was launching an intelligent document automation module and needed reach into finance and operations leaders at mid-market and enterprise accounts. Prior syndication programs had over-indexed on IT-generalist personas.
Our approach
- Built a persona filter around VP/Director Finance, Head of AP/AR, and Ops Automation leaders.
- Ran a whitepaper plus on-demand webinar double-touch across NA and EMEA with intent scoring on every account.
- Applied four custom qualifying questions on document volume, current ECM/AP stack, and evaluation window.
"The persona mix was exactly what we asked for, and the intent scoring meant our SDRs opened with context instead of a cold pitch."
— Senior Manager, Global Demand Generation
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HQL Leads
High-Quality Leads scored by engagement depth, account fit, and behavioral intent signals.