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Snowflake: 540 BANT leads for data-cloud migration accounts
Delivered 540 BANT-verified leads to Snowflake's mid-market and enterprise teams over a two-quarter program, sourcing $6.4M in influenced pipeline.
540
BANT leads delivered
$6.4M
Influenced pipeline
72%
SDR acceptance rate
The challenge
Snowflake's segment marketing needed reach into data-platform decision makers at accounts still running legacy data warehouses. The team wanted BANT-verified conversations, not marketing-qualified traffic.
Our approach
- Built a target account list of 900 accounts scored by intent on data-migration and lakehouse topics.
- Ran BANT qualification against data-platform, analytics-engineering, and CDO personas.
- Delivered leads weekly with full call recordings and the incumbent-warehouse field captured on every record.
"The incumbent-warehouse field on every record cut our discovery time in half. That's the difference between a good lead and a great one."
— Head of Segment Demand, Data Cloud
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BANT Leads
Leads verified against Budget, Authority, Need, and Timeline, ready for immediate sales handoff.